Case Study: Be Herd Communications' Fundraising Project

Advisor Terry Hapney and members of Be Herd Communications

A Brief History

Be Herd Communications is a PR firm run by Marshall SOJMC senior students during the 2017 Capstone project. We aimed to raise enough funding money for the River Valley Child Development Services, a West Virginia charity organization to continue their School Age Connection program for at least another fiscal year. 

The Solution

As the Chair of the Creative Team, I oversaw the production of promotional materials for all fund-raising activities, including merch, posters, and social media content. Each product needs to meet three goals:

• Look good

• Get as much attention from the public as possible

• Maintain brand consistency

The material was posted and promoted on various social media. We focused on Facebook since our target audience are mainly active on the site.

Daily infographic, made by our graphic designer, Baily Turner

Our fundraising T-shirt, made by our graphic designer, Baily Turner

The Result

We successfully raised ~$8000 for the client, allowing them to continue their program for one more year. In 2019, we won Best Flyer and Best Social Media Ads at the Tribus Awards.