Case Study: Be Herd Communications' Fundraising Project

Advisor Terry Hapney and members of Be Herd Communications

A Brief History

Be Herd Communications is a PR firm run by Marshall SOJMC senior students during the 2017 Capstone project. We aimed to raise enough funding money for the River Valley Child Development Services, a West Virginia charity organization to continue their School Age Connection program for at least another fiscal year. 

The Solution

As the Chair of the Creative Team, I oversaw the production of promotional materials for all fund-raising activities, including merch, posters, and social media content. Each product needs to meet three goals:

• Look good

• Get as much attention from the public as possible

• Maintain brand consistency

Our fundraising T-shirt, made by our graphic designer, Baily Turner

The Result

We successfully raised ~$8000 for the client, allowing them to continue their program for one more year. In 2019, we won Best Flyer and Best Social Media Ads at the Tribus Awards.