Rebranding Project: Greenbrier Valley Brewing
In the Fall of 2016, I took a Special Topic class in Branding. The students were asked to rebrand a local product. Our group chose Greenbrier Valley Brewing Co., a small West Virginia brewing company. After three and a half months, we came up with a complete rebranding plan. In 2018, our brand package won the People’s Choice at AAF-WV’s Award Ceremony.
